PR + X - How To Make Your Own News

Hey Team,

At the PR Academy, we teach you how to generate and manage media without pricey PR fees!

Today, we’re diving into a powerful tool that can transform how you handle news: X [aka Twitter].

I feel very strongly that social media is NOT a PR strategy… except for when it comes to X.

If you’re a company with a large audience on X, you can use this platform to create your own news.

X is where journalists get their stories. It’s where real-time news is born and spreads like wildfire. Here’s a recent example:

Yesterday, President Biden announced his decision to drop out of the Presidential race. The news broke on X at 1:46 PM, directly from Biden's account. Within minutes, it spread across major news outlets:

This rapid dissemination illustrates that X is just as much a news outlet as any of the major publishers — except YOU get to be the publisher.

For businesses, this means you can control your narrative and reach your audience directly. Here’s how to leverage X effectively:

1. Timeliness: Share updates as they happen. Being the first to break your news can give you a significant advantage.

2. Engagement: Interact with your audience. Respond to comments, answer questions, and keep the conversation going.

3. Transparency: Be open and honest in your communications. This builds trust and credibility with your audience.

If you have a large audience on X and aren’t sure how to use it, feel free to drop me a personal note in our community PR Academy, I would be happy to share my thoughts: JoinPRAcademy.com 

A Question from the Community:

If you’re not in our PR Academy group yet, you are missing out on some fantastic discussions and insights from fellow students. Anne asked a great question about X and Facebook in here over the weekend. You’ll be interested to here our thoughts inside the community.

Join the PR Academy here to see the answer: JoinPRAcademy.com

Free Resources:

I recently released a video on how you can find journalists for your PR campaign for free. You can access it here:

Free Office Hours!

For members of our PR Academy, I will be hosting free Office Hours NEXT FRIDAY at 10 AM PT. This is your chance to ask me ANYTHING about PR. My typical retainers range between $5k-$15k per month, so take advantage of this opportunity for free expert advice.

This is exclusive to PR Academy members, so join us here: JoinPRAcademy.com

Thanks for reading. I hope you have a fantastic week!

Best,

Eve

P.S. The PR Academy is only free for 8 more days! This will become a paid academy, so make sure you join now: JoinPRAcademy.com